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Using this as inspiration, I can build my own set of creatives to start testing with. Banners that have been seen a lot overtime are probably working, because why would you keep running something as a direct response marketer that wasn’t making you money. What do the most popular banners have in common? Also, by looking up banners on you’ll be able to see how long the banner has been running.
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Tons of banners in your niche that are currently running and making money will pop up. What I’d do is go into and search my niche keywords into our banner ad search.
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Ok, mini break from and lets go through how to research and get a creative set to be ready to test. Testing what creatives give you the best CTR while keeping your CPA low is a main factor to having a successful media buy (later on I’ll put in a product plug and tell you how you can use to do this). This is because of the bid structure of the media buy, most are run on a CPM (cost per thousand impressions), obviously if you have a banner with a high click through rate (CTR) your cost per click (CPC) will be lower, and you’ll be paying less for interested eyeballs. A good creative can make or break a campaign. Obviously your landing page like any other traffic source needs to be optimized, but your creative is key. You can also limit your risk here by using, if you simply look up some of the networks in here and check what’s already running on them within you can select a range of networks that already have your niches product on them and working.Ī big part of media buying is your creative and landing page. Also you can do this on a small starting budget of around $500 instead of say $5000 per network. It allows you to vet out what networks have a shot of working and save a LOT of money and time testing the various networks. You do this by dumping in a test to every network and seeing which ones show promise (conversions) on your limited budget. What doing this allows you to do is see what networks are converting for you and which shows promise.
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You can do this by selecting manual targeting instead of their audience score (see image below). Right Media is yahoo’s ad exchange platform so they have inventory from every network that uses that exchange, and allow you to target specific networks in their functions. I love adbuyer because it sells remnant inventory from right media network, ad networks (remnant inventory is inventory they have left over or don’t sell, so you get it at a discounted rate). My favourite site to start testing stuff on is. The trick that most people don’t know is exchanges/resellers exist.
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I’m going to talk about two traffic sources that are low risk and can get you in the door and profitable on media buys fast, first and secondly (this may be a bit long just warning you guys) – plus a small bonus for those of you that make it all the way through. This is how I personally got started media buying and how I scaled my first media buying campaign (it blew up and made me a fair amount of cash). Usually to do media buys through large sites or networks, you have to shell out quite a bit of cash (usually the 5-10k range to get your foot in the door), but I’m going to show you how to test with a small budget (low risk) and find out what’s working for anyone that wants to get into this highly lucrative space (mo money!). Media buying is one of the hardest channels of marketing to get into. What I’m going to attempt to do below is teach you how to start media buying on display inventory (banners) with a small budget and little risk. My name is Max, I am one of the guys over at, we offer the premier online media buying intelligence tool. I’m a paid member myself and its not a product I think should go without some sort of beginner guide to make it complete. I shouldn’t forget to mention that WhatRunsWhere was programmed/partnered by the great and very familiar face SlightlyShady. He owns WhatRunsWhere and has previously offered to write a guest post on the subject for you guys, but with all the buzz and relevancy of his new WhatRunsWhere tool I requested he write a post that mixes the two using his own experience. This post was written by a good friend of mine and one of the best media buyers I know Max Teitelbaum.